This engagement is all about Developing Content, Connections, Communications, Public and Media Relations and “Positioning” your company among “the players” in your marketplace. Content Development is about differentiating your organization in the markets that you serve and delivering key messages through digital, traditional (print) and “story telling” platforms using “Collaboration, Association and Media Strategies” to engage those who “need to know.
Engagement Marketing – using social and digital media platforms to help to tell “the Story” through blogs, podcasts, audio & video as well as social media and collaborative sources. The ideal outcome is for your company and its Leadership Team to be considered “Subject Matter Experts” within the marketplace especially among customers and prospects. Done well, your company will be positioned as the “Go-To” organization.
Buyers want to do business with those that they know, like and trust but they don’t know what they don’t know. A new “Perception” is what this proposal delivers. Customizing your content cuts through the clutter to reach and influence your decision makers. We connect “Thought Leaders” and collaborate electronically with customers and prospects, association members and the media. We engage in digital drip marketing and communications programs that work and can be measured.
Business to Business Communications is a Leadership and Business Development consulting firm. We create content and use “Story” to deliver key messages so that clients can get, keep and grow their people and their customers. We help clients connect and engage through: Thought Leadership, Relationship Management, Collaboration & Network Development and Targeted Marketing & Media Platforms.
Business to Business Communications is a personal & professional business development and communications consultancy. Content Development and Story Telling deliver messaging so that our clients get, keep and grow their teams and/or their customers and when they do, everybody wins…employees, customers, providers and stakeholders.
Blogs, podcasts, audio, video and other ongoing content delivery methods are important tools to deliver messages that the market needs and wants. The goal is to deliver through digital marketing methods. Interviews, white papers, customer testimonials and position papers are more options for “the message” to be delivered but nothing beats a face to face or one on one. “Quality Introductions” are another value that plays into the mix. And we can help design and manage your website or landing pages and measure your digital targeted audience.
Social Media and other tools of technology are fantastic ways capture an audience and tell your story. We work on the inside or the outside of your organization with our communications network of professionals. Technology can generate exceptional lead generation opportunities when managed by experts who are driven to deliver through SEO (search engine optimization) and other tools of technology. However, cost-benefit relationships need to be evaluated prior to execution. Those activities can be managed on an individual basis by our team’s experts. We have virtually all marketing and communications verticals covered. Partner charges can be billed directly or separately through Business to Business Communications.